More insightful and actionable Qualitative Research
MORPHOLOGICAL PSYCHOLOGY
Using consumer research based on the principles of morphological psychology, Duxton delves deeper into the minds of any target audience through in-depth interviews and focus groups.
ALL CONDUCTED ONLINE
We conduct all sessions via Zoom which we have found elicits freer and more open responses because respondents feel secure in their own environment.
ENGAGEMENT MODEL
To ensure that our findings are insightful and actionable we can produce an engagement model that defines the drivers of brand/service engagement and the ‘proof points’ that need to be delivered to ensure maximum customer loyalty.
The engagement model can also act as a strategic platform to guide marketing and communications.