Sharlyn Solomon

June 17, 2015

Talks

Understanding how millennials think

Sharlyn Solomon

June 17, 2015

Talks

In the first of a two-part series, Laurenz Koehler, managing partner, Duxton Consulting, offers insights into the minds of Millennials

Download the Slides

Articles
- Jun 16, 2015 Smart companies leverage customer access
- Jun 17, 2015 Like humans, good brands need to build lifelong trust
- Jun 29, 2015 Winning consumers' trust in an age of demographic diversity
- Jun 29, 2015 Do you know where you’re headed… and does your customer?
- Jun 29, 2015 What are you trusted for?
- Jun 29, 2015 Winning back estranged customers
- Jun 29, 2015 My big fat tracking problem
- Jun 29, 2015 New brands need to get the balance right
- Jun 29, 2015 What job are you trusted to do?
- Jun 30, 2015 Correct positioning
- Jun 30, 2015 Marketing is so last millennium
- Sep 22, 2015 Enable or Die
- Feb 16, 2021 Ahead of Their Time
Talks
- Jun 17, 2015 Understanding how millennials think
- Jun 30, 2015 A GPS for customer centricity
Case Studies
- Jun 29, 2015 Needs-based segmentation

Duxton News

Featured

Effie Awards

Alan was a judge at the Asia Pacific Effies (Advertising Effectiveness Awards) for the 12th successive year.

Asia Research Breakfast Seminar

Laurenz gave a speech on AI, Analytics and Activation at the Asia Research Breakfast Seminar

Changemaker Event

Alan delivered a presentation at the Changemaker series event supported by IMDA which explained why marketers need to balance prospecting for new customers with data mining of their existing customers.